Gathering and analyzing customer data is a crucial step for any business that wants to succeed in the long run. It allows you to make smarter decisions, increase stable...
As a salon owner, you are hyper aware of the power of customer relationships. Relationships are the bread and butter of any business, especially in the service industry. This is a fact recognized by many of your customers as well. They come back for the service, but also the relationship and satisfactory feeling that they’ve built and get with you and your business. Today, 77% of consumers themselves think good customer service is critical to earning brand loyalty and generating business. (Netomi)
In 19 out of 27 markets, personalization is one of the strongest drivers of customer loyalty. (KPMG, 2020) As you scale your business and hire more talent to handle your growing client base, it becomes imperative that your employees represent your brand, uphold your standard of outstanding customer service, and continue to nurture the customer relationships that will propel your business growth and maintain your loyal customer base.
As business owners, we can’t always be everywhere at once. How can we ensure our business is scaling successfully, our seats are filled, and our customers are happy?
Enter the power of customer data.
Customer data is what helps you drive business growth and personalize your services to increase customer loyalty.
By leveraging customer data, you can gain a better understanding of your customers’ needs and preferences, allowing you to create more tailored experiences that will build brand credibility and trust.
Consider Sally. She goes to Beth’s Salon often and likes to get her hair and nails done there regularly. Sally is a loyal customer of Beth’s Salon, and she comes in to get the same service every few weeks. Sally looks forward to her monthly visit, to connecting with you and your employees, and leaving pampered and happy. You keep track of how often Sally comes in and what services she chooses. You also incentivize her with points when she leaves your salon a review. Because you have data about Sally, you know that she is looking forward to getting married, and she has shared with you that she’s just gotten engaged!
Because Sally is such a great loyal customer of yours and likely has a bridal party she’ll be looking to get services for soon, you give her a group discount for 10 friends, inclusive of the services Sally always gets. She brings her friends, who also love your salon and have built a relationship with you as well. You begin tracking their data, their preferences, visits, and can incentivize them to bring their friends as well. Now you’ve not only created a great customer base, but also have the ability to track services, offer special deals when your traffic is low, run campaigns that target the services your customers enjoy, and keep your customers feeling special and cared for!
Customer data is a huge win for both businesses and customers. It has the potential to grow your business and build a great loyal customer base. Without tracking Sally’s data, you’d be missing out on Sally’s interests, her satisfaction level with her services, and your potential customers (her friends)! You could certainly run marketing campaigns, but without the data to help you refine your marketing, you’ll be wasting ROI potential.
With the right strategies in place, customer data can be used to identify opportunities for growth and increase revenue.
Gathering and analyzing customer data is a crucial step for any business that wants to succeed in the long run. It allows you to make smarter decisions, increase revenue growth, and make sure that your customers are happy. By aggregating customer data, you can create personalized messaging that will bring a higher ROI and more effective marketing campaigns. Data analysis also helps you identify trends in customer behavior and preferences so that you can tailor your services accordingly. In short, gathering and analyzing customer data is the secret ingredient for making smarter decisions.
So where should you start?
You can start here. Customer insights certainly are not just a dream. They don’t have to drain your time and money either!
Ready to launch your CRM and scale your business? We'll set you up with your very own CRM and will walk you through how to use this tool to meet your business goals!
You get to use our CRM and see how it can help boost your salon growth for absolutely free, and decide for yourself if we're the right fit as your partner to help you achieve your growth goals. We're excited to partner with you so you can achieve your goals!
Learn more about how ITBiz Partners has helped salons unlock the power of customer data and boost business growth!
